Vitality is a ritual
A luxury wellness brand identity crafted with scientific precision and organic sensibility.
View Brand GuidelinesIntroduction:
Purpose
This Brand Guideline serves as the strategic compass for Vitalora. It is more than a set of rules; it is the blueprint for translating our philosophy—'Vitality as a Ritual'—into a coherent visual and sensory experience. By adhering to these standards, we ensure that every touchpoint, from a digital pixel to a physical package, resonates with the same frequency of trust, elegance, and natural science. This document empowers our team to build brand recognition that is not just seen, but felt.
About
the Brand
Vitalora was born from a quiet rebellion against the clinical, sterile world of traditional supplements. We recognized that for the modern woman—whether she is navigating the shifts of menopause or the fast pace of city life—health is not a medical transaction; it is a daily act of self-love. Bridging the gap between European pharmaceutical standards and the ancient wisdom of botany, Vitalora transforms the routine of taking vitamins into a moment of luxury. We are the intersection where scientific precision meets the 'Art of the Ritual.'
The Mood
Board
A curated collection of textures, personas, and elements that define the Vitalora visual universe.
Click to expand
Mission
To simplify the complexity of natural health by engineering targeted, high-potency formulas that integrate seamlessly into the modern woman's lifestyle. We exist to provide transparency in an opaque industry, delivering solutions that refuse to compromise between scientific efficacy and sensory pleasure.
To create a future where preserving vitality is a celebrated, beautiful, and effortless daily ritual. We aspire to be the trusted lifelong partner for women, setting a new global standard for how natural supplements are formulated, presented, and experienced.
Vision
Logo
Deep Dive
Primary Lockup
Logo Overview
The Vitalora identity is an anchor of trust. It must always be treated with respect and given ample breathing room. The logo exists in a hierarchical system designed to maintain legibility across everything from 10-pixel favicons to large-scale retail displays. No elements should be altered, rotated, or recolored outside of the approved palette.
Primary Logo
Horizontal wordmark for main applications.
The Badge
Stacked composition for restricted spaces.
The Halo
Iconic symbol representing the ritual of light.
The Process
Studio
A glimpse into the creative journey—from rough sketches to refined identity.
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Color
System
Deep Purple
#291B4F
#291B4F
41, 27, 79
The anchor of trust
Light Lavender
#EDE3F0
#EDE3F0
237, 227, 240
Breathing space
Accent Purple
#5E439B
#5E439B
94, 67, 155
Energy and vibrancy
Color Combinations & Contrast
Legibility is a core tenet of our 'Transparency' value. We adhere to WCAG AA standards for all text.
Dark Mode
Sample body text for contrast testing
Light Mode
Sample body text for contrast testing
Accent on Dark
Sample body text for contrast testing
Usage Guidelines
- Deep Purple is the primary brand color for backgrounds and headlines
- Light Lavender provides breathing room and is the default light background
- Accent Purple is used sparingly for CTAs, highlights, and interactive elements
- Never place Accent Purple text directly on Light Lavender at small sizes
Our typography is set in Poppins. A typeface that balances geometric precision with human warmth.
Poppins
Packaging
& Product
Primary Collection
Detail View
Lifestyle
Packaging Series
Brand Elements
Product Focus
Click images to expand
Stationery
Cohesive brand touchpoints that extend the identity across all communications.
Business Cards
Letterhead
Envelope
Notebook
Social Media
Templates
Customizable templates for consistent brand presence
Vitality is
Blooming.
The Vitalora identity system is now complete. A harmonious blend of scientific precision and organic beauty, ready to define the future of luxury wellness.